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Fintech SEO: How to Generate Leads (Not Traffic)
  • Insight
  • November 30, 2022

One thing you should know when it comes to SEO is that there are different ways users can use this tool to generate customers for your fintech companies. When we talk about customers, we are not just about traffic or visits to your fintech website; we are talking about real organic orders, conversion rates from Google, and much more.

This is the perfect article if you want to generate organic traffic using an SEO strategy. This article will discuss everything you need to know regarding fintech SEO strategy, why fintech SEO is different, how you can generate customers for fintech companies, and much more.

What is Fintech SEO?

When it comes to fintech SEO strategy, you should first know the meaning of fintech SEO and what it means. Fintech SEO means ways to improve the traffic to your website. When traffic is improved or increased to your websites, your brand will generally be more trustworthy and appealing to the general public.

When we talk about fintech SEO, we are talking about the unique opportunities and challenges a fintech company faces when they use SEO. These challenges, which are a few, are not as much as the benefits they drive from using SEO for their companies.

Why is Fintech SEO Important?

When it comes to SEO strategies, you might wonder why fintech SEO is so important. Well, there are many reasons why it is so important. Below is a list of reasons you should keep in mind.


This is the first reason you should keep in mind if you are looking for possible reasons why fintech SEO is so important. If there is one thing you will achieve with your SEO strategies, it is the fact that it will help create more customer awareness for your company.

If you use the right SEO strategy, you will create more traffic and awareness for your business. This helps to put your business in the public eye ad might end up increasing revenue for your business.

Increased Customer Base

If there is one thing organic search can do for your fintech company, it is the fact that it can increase the customer base of your business. With the right SEO strategy, you will increase your fintech company’s and brand’s awareness online and increase the customer and revenue you generate from the business. 

SEO strategy is very important for every fintech SEO company looking to increase its presence and revenue through organic traffic and a lot more.

What Makes Fintech SEO Different

Many things make SEO strategy and make fintech so completely different from other types of SEO. Below is a list of things that you should consider.

Keyword Pattern

This is the first thing you should remember if you wonder what makes fintech SEO so different from other types of SEO. The keyword pattern is one thing that is very important when it comes to fintech companies and SEO strategies in general.

The keywords used for fintech companies are completely different from those used for other companies using SEO to boost their traffic or relevance. The keyword pattern for fintech companies completely differs from the one used by other companies.

Content Needs

This is another thing that differentiates fintech SEO from other types of SEO. When you look at the content and content needs of a fintech SEO, it is completely different from the content need of other types of businesses using SEO.

Finch SEO strategies play a very important role in the content needs of a fintech SEO. There are relevant fintech meta headers, subheadings, and backlinks. All these things differentiate fintech SEO from other types of SEO you will find.

Why Do Most Fintech Strategies Fail

When it comes to fintech SEO strategy, many strategies have been used by different companies that ended up not being productive. You might be wondering why these strategies failed. Below are some possible reasons why these SEO strategies failed

Wrong Targeted Customers

This is the first and most popular reason why most fintech companies fail. When it comes to SEO strategy, you should know that there is no amount of money spent on advertising that will succeed if y is targeting the wrong customer base.

It would be best if you took your time to look at your target customer base. Do you need to ask yourself questions such as targeting the right customers? Is my service perfect for this market? Offering the wrong service to a market is one major reason why many fintech companies fail.


In an ever-increasing and competitive market, if you do not have the right funding, there is a pretty good chance that your fintech company will fail. This is because funding is a very important aspect of every fintech company.

If you do not want your fintech company to run down, you need the right SEO strategy. These strategies require money. If you look at the fintech world today, you will notice that many companies are no more. These companies didn’t just die because they targeted the wrong audience. They died because they didn’t have the right funding for their operations.

Legalities of Law

One thing you should know about the fintech world is that it is very corporate. This world which is highly corporate and competitive is ruled by a lot of laws. If you do not have the proper knowledge about the legal aspect of the business, you will have a lot of problems keeping your fintech company running for a relatively long time.

There are a lot of fintech companies that closed down due to a lot of legal issues. When fintech startups go into business, they often overlook the legal aspect. This results in many legal issues, often leading to the company’s failure.

How Do You Attract Leads as a Fintech Company?

When using organic search or SEO to attract customers to your business, you should know that you can use many SEO strategies. These SEO strategies work for a lot of fintech companies. Below is a list of ways to attract customers to your business using SEO.

Make Use of Mind Maps

This is another thing you need to do if you are looking to attract customers to your fintech company using SEO strategies. Using mind maps makes it easy for visitors to understand the concept you are trying to explain.

One thing about the technology and finance world is the fact that it is a complex world. You have to take your time to break various concepts down. Also, use various maps and visualization to help people understand what you are talking about.

If you can simplify complex concepts, you will get more customers because they will trust your company more.

Create Fresh and Relevant Content

This is the first thing you need to do if you are looking to attract customers to your fintech company using SEO strategies. You must ensure that the content you create for the organic search or traffic is fresh and relevant.

The importance of creating fresh content cannot be overwhelming when it comes to SEO strategies. If you use content copied from other sites, your website will rank low in SEO searches.

Also, you need to ensure the contents you are creating is highly relevant as Google considers the amount of time a person spends on your side. The more time a person spends on your site, the higher the chances of becoming a customer.

Offer a lot of Free Templates.

This is one thing you should do if you are looking to attract customers to your fintech company using TOFU (Top 0f the funnel) SEO strategies. You have to offer a lot of free templates as they will help with your SEO strategies. 

There are a lot of software and templates needed by different companies and individuals in the fintech world. If you offer some of these templates for free, you will get a lot of traffic and customers to your business. This technique is called a foot-in-the-door technique in psychology, and it is one good strategy among SEO strategies.

Use Human Language

If there is one thing that is common in the fintech world, it is the use of complex worlds and computer codes. An average reader that visits your site might not understand much if the language is too complex. This is why using human language is very important in a fintech company website.

Using human language makes it much easier for individuals to grasp and understand what you are trying to pass across. This will allow individuals to get to know your business more as they spend more time on your site, which translates to better ranking. The relevant contents and backlinks lead to more customers for your business.


There are different fintech SEO strategies you can use if you are looking to bring more customers to your fintech company. A lot of these SEO strategies and more have been discussed in this article. What fintech SEO strategy have you used? Let us know if we miss anything.